Designed and manufactured in Japan by Masaya Shimeno using carefully selected natural materials, Toujours aim is to produce enjoyment for everyday wear. They pay special attention to the importance of comfort by utilising specific materials, incorporating traditional Japanese styles.
Their SS22 collection is designed to have a particular expression for textures and distinctive cuts. Each item is based on the consumers current style, displaying their statement of contemporary fashion.
Toujours' collection is filled with a blend of luxurious-soft cloth, moisture-absorbent fabrics and rough crisp textures. Each piece, from our favourite China Coverall Jacket which features traditional China frog button fasteners, to the Square Lace Robe has unique characteristics that are individual to each style.
We recommend experiencing the whole collection in person in order to truly appreciate the craft and attention to detail in their design. One-of-a-kind.
The collection is available to purchase online now. Click here to view.